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  • Writer's pictureNuttaputch Wongreanthong

10 Rules from the Japanese Ganbatte! Philosophy for Entrepreneurs



In the book "Ganbatte!: The Japanese Art of Always Moving Forward," there is a part that I particularly like, which transforms the Japanese concept of perseverance and effort, embodied in the often-heard phrase "Ganbatte!," into 10 rules for entrepreneurs. These rules are quite interesting, so I want to share them as ideas in this post.


1. If an idea stays in your mind longer than usual, act on it immediately.

2. Even if you lack experience, start anyway and learn along the way.

3. Making mistakes is a learning process.

4. Be resolute, but willing to adjust if things don't go as planned.

5. Aim for excellence, even in simple tasks.

6. Surround yourself with people who share your vision.

7. Never stop learning.

8. Be patient.

9. Share your ideas with the world.

10. Listen to your inner voice.


These 10 rules might seem straightforward, but they effectively reflect the essence of the "Ganbatte" philosophy. Moreover, if we apply them to our work and business, they can serve as a significant source of inspiration.

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